Today William Hartley would be applauded for establishing a brand of jam that made him immensely wealthy, yet his aim was not material success but to “serve the Lord every day to the best of my ability.” His business practice reflected his faith, earning him an outstanding reputation for integrity, quality and customer care. Even during the horror years of World War I he maintained the highest standards. A man of great compassion, he used his immense wealth to enrich the lives of others.